Lateral Thinking using Withered Technology

“You’re better off picking a cheap technology (‘withered’) and using it in a new way (‘lateral’) rather than going for the predictable, cutting-edge next step.” — Nintendo’s Philosophy 

Taking the long view

• AI is in a rapid innovation phase
• Staying grounded is essential as technologies shift and new tools emerge
• We focus on what endures
• Shiny objects can distract, we prioritize lasting value over hype
• We aim to be relevant in 10 years, long-term thinking guides what we build and how we invest

Lateral thinking with withered technology

• Solve real problems at affordable prices
• Constraints drive creativity
• Frugality is a strategy
• Use validated, abundant, and well-understood tech
  • We ship hardware with default A6000s
  • Prioritize cost-effective materials without sacrificing quality
• Optimize for accessibility over perfection

Why we do this

• Resources are limited, but creativity isn’t
• Smart choices let us do more with less
• Frugality enables longevity
• We build for people, not for accolades

How we operate

• Fail cheaply
• Launch early
• Iterate often
• Lower experimentation costs
• Prioritize global accessibility through cost-efficiency
• Focus on essential product features