Who are we building for?

We focus on two types of customers:

1. Hobbyists
2. Businesses with “must-have” use-cases

Hobbyists

There are many hobbyists who tinker with Robotics and AI as passion projects. We build for this group because:

• They actually use our tools
• They give us blunt feedback on how to improve

We may not make money on directly from hobbyists. However, we are betting on the long-term, where hobbyists become organizational champions.

If we can be the best tool for hobbyists, we will be the best tool for paying users.

”Must-have” use-cases

We focus on “must-have” use-cases:

• Nobody wants to do
• Too dangerous for humans to do
• or, can be done 10x cheaper/better/reliably by a robot

We avoid:

• “Nice-to-have”
• Corporate vanity use cases

Performance Art

We may sometimes do “performance art”. This is where we build something that is not profitable, but helps communicate our vision:

• These is a marketing expense
• We should not mistake virality for product-market fit 
• Should ideally be covered by grants or sponsorships

Robotics is prone to hype and grandoise claims. We need to focus on creating real value for customers.